Framing

“Framing means how you choose to look at a situation or problem. It’s like picking the angle or story you tell yourself about what’s happening. Changing your frame can help you see things in a better way and feel more in control.”
— Can Do Kiwis

What is framing and why it matters

Framing is about how information is presented—it can change how you see things and what you decide to do.

  • Positive vs. negative
    Saying “Exercise helps you feel great” (positive) vs. “Not exercising can make you sick” (negative). Both are true but feel different.

  • Attribute framing
    Calling a snack “90% fat-free” sounds better than “10% fat,” even though it’s the same thing.

  • Goal framing
    Thinking “If I study, I’ll get good grades” (gain) vs. “If I don’t study, I’ll fail” (loss).

  • Short-term vs. long-term
    Choosing to save money now for a big reward later, or spending it all now and missing out on future benefits.

  • Risk framing
    Hearing “You have a 90% chance to succeed” feels more hopeful than “You have a 10% chance to fail.”

Examples of framing

Framing shows how the way info is shared can change your choices and feelings. Knowing this helps you think clearer and make smarter decisions.

“When you complain, you make yourself a victim. Leave the situation, change the situation, or accept it. All else is madness.”
— Eckhart Tolle